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NEWS: HONDA CELEBRATES 50 YEARS IN AUSTRALIA

A cause for celebration! Honda is excited to reflect on the diversity, growth, and expansion of the company since its establishment 'Down Under' ...

 

ON FEBRUARY 4TH, 2019, HONDA AUSTRALIA CELEBRATED THEIR 50TH BIRTHDAY SINCE THE COMPANY’S ESTABLISHED THEMSELVES IN MELBOURNE HALF A CENTURY AGO.


Previous to their establishment, Honda had imported and distributed its vehicles around Australia through a variety of private companies.

 

The brand’s presence within Australia began when the Japanese Automotive Company decided to send Mr. Hidehiko Shiomi to Melbourne to set up their first national office.

 

Honda Australia’s Managing Director and CEO, Hiroyuki Shimizu said, “Honda Australia was a Honda subsidiary set up primarily to sell cars, but it has since grown with the global Honda brand to deliver a wide range of products and services that help make people’s lives more enjoyable.”

 

To celebrate this significant milestone, the company created a one-off collection of some of its current iconic performance products.

 

Each of these products represents the diversity, growth, and expansion of the company that has been achieved within the last 50 years. Their product range has grown from manufacturing soley cars to producing motorcycles, generators, lawn mowers and even Honda marine engines.

 

Mr. Shimizu said, “We thought about how we could celebrate our birthday and our unique diversity in a bold and fun way. I mean, who has ever seen a golden mower or generator before?”

 

“To Honda, performance means more than speed – each product is designed to perform at a level that exceeds the expectations of the customer. We’re looking forward to showcasing these amazing golden products around the country throughout 2019, so stay tuned for more information on that front.”

 

To view the seven iconic products that have been plated to represent the ‘golden era of performance’ for Honda Australia, click the link here.

 

If you would like to view Honda’s iconic performance vehicles that have been a favourite within the Australian Automotive market, feel free to contact your local Tony White Group team! With over 25 dealerships located across Australia’s Eastern States, there will always be a Tony White Specialist who can help you.

 


Information and Image Source: Honda Australia