BMW M3 Pure Pricing Slashed

BMW have continued their aggressive pricing strategy in a bid to compete with rivals Mercedes-AMG. Although the tactic has successfully increased sales results, the brand is still trialing behind their German competitor. 

Sales for the M3 Pure model are up 14.3% on 2017, attributed to a $10,000 reduction in price. The M3 Pure more is now available for $119,900 drive away. 

Despite the growth sales for the BMW sedan, it's sales are failing to match those of the Mercedes-Benz C63, which according to motoring news outlets, outsells the BMW M3/M4 models three-to-one.

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Source and Image: Wheels Australia